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Our experienced Advertising and Digital Marketing Team offers companies and agencies a comprehensive and practical approach to maintaining legal and regulatory compliance with advertising and consumer protection laws while achieving their marketing communication and consumer engagement goals.
We anticipate and advise clients on legal issues arising in the context of sponsoring, advertising, promoting, administering and fulfilling contests, sweepstakes, viral campaigns, employee or dealer incentive programs, loyalty programs, gift card programs, cause marketing, premiums, rebates, coupons, survey rewards and other promotional campaigns. We also counsel and represent clients with respect to consumer complaints, legal claims and regulatory inquiries and investigations. Our clients include manufacturers, distributors, consultants, agencies and vendors across a broad spectrum of industries, including apparel, food and beverage, consumer packaged goods, financial services, motorsports, mobile applications, trade associations, software and technology licensors, and entertainment and wireless communications firms.
Our Advertising and Digital Marketing Team includes several experienced lawyers with backgrounds in intellectual property licensing and litigation with a focus on advertising and digital marketing law, practicing from multiple offices. Our team handles digital and in-store programs ranging from companies and agencies engaging celebrities, athletes and bloggers to endorse products, developing and operating promotions, launching and promoting new brands, collaborating with other brand teams to co-promote products and services or engaging agencies to develop, host and fulfill promotions on behalf of manufacturing and brand clients. We bring a depth of compliance and drafting experience, resources and industry-knowledge to efficiently address all of our clients’ legal needs at all stages of the advertising and marketing process.