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As Chief Sales & Marketing Officer, he leads Womble Carlyle’s sales and marketing operations.
* Mr. Bell is not licensed to practice law. His activities are directly supervised by members of the firm licensed to practice law.
Chief Sales & Marketing Officer
A pioneer of professional services sales with more than 25 years of experience in the field, Steve Bell was the co-founder of the Sales Department at Price Waterhouse, the founder of Sales at Grant Thornton, and the legal profession’s first director of sales. In his current role as Womble Carlyle’s Chief Sales & Marketing Officer, Steve is responsible for engaging and serving clients ranging from entrepreneurial companies to major multinationals, principally in manufacturing and distribution, telecommunications, technology, hospitality and financial services. Among his innovations are professional services sales processes, the use of CRM in professional services, sales compensation systems and national sales contests. He was an early advocate of the Association of Corporate Counsel’s Value Challenge and is an ombudsman for inside counsel and strong supporter of the ACC, its chapters and committees. Steve is a regular contributor to legal publications and blogs and a frequent speaker at inside-counsel and outside-counsel forums, including ACC, DRI and the Legal Marketing Association.
In addition to his work at Womble Carlyle, Steve currently serves as Chair-Elect of the Marketing Committee of Lex Mundi, the world’s leading association of independent law firms. Steve is the recipient of the coveted Gold Quill from the International Association of Business Communicators.
Steve has been a strong advocate for the use of digital media, particularly social media, in legal client development. Follow him on Twitter at @SteveMBell and at his New Legal Normal blog.
Publications & Presentations
“Social Media Marketing Summit for Law Firms,” Business Development Institute, December 11, 2014. Co-presenter with Elli Kerlow, Scott Mozarsky and John Hellerman.
"How to Strategically Position Your Firm (and Yourself!) Using Big Data,” LMASE Regional Conference, October 17, 2014. Co-presenter with Patrick Fuller, Lisa K. Gianakos, Peter Ozolin and Meredith Williams-Range.
“Big Data for Legal Marketers – Doing the Right Things and Doing Things Right for Bigger ROI,” Legal Marketing Association Annual Conference, April 3, 2014. Co-presenter with Robert Alston, Catherine Alman MacDonagh and Alina Gorokhovsky.
“8 No-Fuss No-Muss Steps to Sales Nirvana,” February 21, 2014. Co-presenter with Bill Turner.
“From Sherpa to Guide—Driving Revenue through Sales Coaching,” 21st Annual Marketing Partner Forum; January 23, 2014. Co-presenter with Craig Brown and Silvia Coulter, Principal Consultants with LawVision Group.
“A Small Law Department’s Guide to Working Effectively with Your Outside Counsel,” Washington Metropolitan Area Corporate Counsel Association; December 5, 2013. Co-presenter with Womble Carlyle Knowledge Management Practice Manager John Rider. MRIS General Counsel Erik Fieg and Club Med Senior VP/General Counsel Eileen Kett.
“A Day in the Life of a Law Firm Salesman,” Lex Mundi Americas Regional Marketing & Business Development Roundtable; November 19, 2013.
“Use of ‘Sales’ Pipelines and ‘Sales’ Models in Law Firms - What Works, What Doesn’t,” Business Development Inc. Webinar; June 5, 2013.
“How Leading Law Firm Marketers Are Positioning Their Firms and People to Succeed,” Legal Marketing Association Capital Chapter; May 17, 2013.
“FirmReady to Co-Brand,” Lex Mundi; May 11, 2013.
“Social Media and Lex Mundi Lawyers: Why and How this New Communications Medium Affects Your Practice,” Lex Mundi; November 17, 2012.
“Crystal Balls and Hockey Pucks,” Lex Mundi; November 8, 2012. Co-presenter with Fred Kipperman, Vice President for Global Client Development of Praedicat and Mark Hinkle, President/COO of Manzama.
“Increasing Your Social Media Intelligence,” WMACCA Career Development Forum; July 26, 2012.
“Point/Counterpoint—Client Teams Suck/Client Teams Rock!” LSSO RainDance Conference; June 1, 2012. Co-presenter with Adam Severson, Chief Marketing & Business Development Officer for Baker, Donelson, Bearman, Caldwell & Berkowitz, PC.
“How Law Firms, Lawyers, Clients and Marketing and Media Professionals Learn to Use, Love (and, ahem, Sometimes Loath) the World of Blogs, Tweets and Other Social Media Platforms,” AmLaw Law Firm Marketing & Business Development Leadership Forum; May 2, 2012.
“Creating a Law Firm Sales Culture,” Legal Marketing Association Capital Chapter; January 31, 2012.
“Building Reporting: Marketing and Business Metrics,” Marketing Partners Forum; January 19, 2012.
“Business Development: Digging Deeper,” LMA Virginias Continuing Marketing Education Conference; October 14, 2011. Co-presenter with Felice Wagner, Chief Business Development Officer at Sutherland.
“Enhance Personal Brand Equity with New Media,” ACC Docket; July 2011. Co-author with Acumen Solutions Inc. General Counsel Affie Ambrose and Brett Coffee, General Counsel at CSCI.
“How to Make it Rain by Marketing Individual Attorneys,” Law 360; June 24, 2011. Co-author with John Hellerman of Hellerman Baretz Communications LLC.
“Foundations of Great Rainmaking,” Lex Mundi; June 12, 2011. Co-Presenter with David Sanders, Marketing Director at Maclay Murray & Spens.
“Changing Models in Law Firm Marketing and Business Development,” Canadian Managing Partner Roundtable; June 3, 2011.
“New Media Ways to Increase Your Personal Brand Equity ,” Association of Corporate Counsel; February 17, 2011. Co-presenter with ACC Docket Editor-in-Chief Kim Howard.
“Creating a Brand and Marketing Your Expertise: Crucial Tips from a Pro,” DRI Best Practices for Law Firm Profitability Conference; November 18, 2010.
“Building a Sales Machine,” Toledo Group; June 19, 2010.
“Overcoming Lawyers’ ‘Sales Aversion,’” Law Firm Business Development Forum; May 20, 2009.
“Stop Thinking Like a Lawyer! A Contemporary Guide to Competing for Business and Influencing Buyers of Legal Services,” May 17, 2009. Co-presenter with Jeffrey W. Carr, Vice President, General Counsel and Secretary of FMC Technologies, Inc.
“Differentiating Your Practice by Hearing the Market,” February 20, 2009.
“Strategic Networking – Beyond Schmoozing,” WMACCA Career Development Forum; September 4, 2008.
“Top 10 Ways Bell has Blown It on the Sales Trail,” Legal Marketing Association Capital Chapter; 2006.
“The Power of Products,” Legal Marketing Association; March 5, 2003.