Lawyer Article
Protecting Your Brand in Cyberspace
November 20, 2007
Mr. Claypoole co-authored this article with Adam Palmer. It is republished in pdf format with permission of Legal Times. Adam Palmer is the general counsel of the cyber-intelligence company Cyveillance in Washington, D.C. This article was first published in the November 19, 2007 edition of Legal Times.
Abstract
For business, the Internet age means sales without borders and a worldwide market of billions of customers. The same aspects of the Internet that are so attractive to business, however, can also be a source of sleepless nights and deep concern for legal counsel charged with corporate brand protection.
Brand protection online is now crucial for all businesses. A poorly policed cyber reputation may cost your company dearly in lost profits, customer goodwill and corporate image. In cyberspace, your reputation is your most valuable commodity -- it determines your visibility and it can dramatically affect consumer confidence in your company.
Click here to read the article in pdf format.
This document is intended as an informational reminder and does not constitute legal advice. If you have any questions or would like to discuss a particular situation, please contact Womble Carlyle Sandridge & Rice, LLP. The purpose of this article is to provide general information about significant legal developments and should not be construed as legal advice on any specific facts and circumstances.