News Article
Carol Brani Speaks on Developing Best Social Media Advertising Practices
October 5, 2011
RALEIGH, NC-Womble Carlyle Advertising and Digital Marketing attorney Carol Brani presented to an invited group of advertising agency and interactive industry professionals in Womble Carlyle’s Raleigh, NC office on Wednesday, October 5, 2011.
Brani spoke on the “Developing Best Social Media Advertising Practices to Drive Business, Encourage Engagement and Manage Legal Risk.” Topics addressed included:
- Know Your Disclosure Obligations
- Address Top 3 Privacy Concerns: Agency and Vendor Access to Consumer Data, Posting Photos and Videos of People Who Did Not Consent to the Posting, and Privacy Policies Not in Synch with Social Media Strategy
- Protecting IP Rights: Yours, Theirs, Licensed
The event was jointly sponsored by Womble Carlyle and the Triangle Interactive Marketing Association (TIMA), as one of four exclusive, invitation-only events provided to TIMA members. Aden Dauchess, Womble Carlyle’s Director of Digital Media and a TIMA Board member, introduced Carol.
About Carol Brani
As a leader of the firm’s Advertising and Digital Marketing Team, Carol represents clients in the information technology, consumer products and packaged goods, advertising, financial services and other industries with all of their social media promotions, technology and brand licensing, advertising clearance and substantiation, ecommerce, and other digital marketing matters. She drafts and negotiates sponsorship agreements, promotion agreements, supply and purchase agreements, consulting services agreements, technology development and other commercial agreements. Carol counsels clients on all aspects of advertising and marketing law, including data security, state and federal disclosure requirements and consumer privacy concerns.
TIMA is a non-profit organization based in the Raleigh-Durham-Chapel Hill region of North Carolina serving interactive marketing and design professionals. The organization is dedicated to enriching members’ careers and knowledge in digital media.