News Article
Kel Chin, Steve Bell Featured in Best Practices in Legal Marketing Publication
December 23, 2011
Womble Carlyle Chief Client Development Officer Steve Bell and Sales Director Kel Chin are featured in a new publication titled Best Practices in Legal Marketing.
Bell is mentioned as a legal sales pioneer, and Chin is interviewed in a chapter on “Innovative Marketing in the U.S.”
“Professional sales is not complicated, though there is an ‘art’ to it that is learned by doing it. This is because successful professional sales is relationship and consultative based,” Chin tells the publication. “The buyer has to ‘know you, trust you, like you.’ And you have to be consultative and match your expertise with their needs that you uncover.”
For more information or to purchase Best Practices in Legal Marketing, click here.
Bell is mentioned as a legal sales pioneer, and Chin is interviewed in a chapter on “Innovative Marketing in the U.S.”
“Professional sales is not complicated, though there is an ‘art’ to it that is learned by doing it. This is because successful professional sales is relationship and consultative based,” Chin tells the publication. “The buyer has to ‘know you, trust you, like you.’ And you have to be consultative and match your expertise with their needs that you uncover.”
For more information or to purchase Best Practices in Legal Marketing, click here.
This document is intended as an informational reminder and does not constitute legal advice. If you have any questions or would like to discuss a particular situation, please contact Womble Carlyle Sandridge & Rice, LLP. The purpose of this article is to provide general information about significant legal developments and should not be construed as legal advice on any specific facts and circumstances.