News Article
Owning the Digital Real Estate: Womble Carlyle Stakes Claim in Blogosphere
November 17, 2010
Which law firms own the most digital real estate? The answer might surprise you, according to law firm social media guru Adrian Dayton.
The country’s 10 biggest law firms—firms that represent more than 23,000 attorneys—produce just two blogs. By comparison, Womble Carlyle’s 500 attorneys produce 13 blogs. Dayton writes of this disparity in a new article in the National Law Journal.
What difference does blogging make? A recent survey found that 35 percent of in-house counsel had visited a law blog within the past 24 hours, and 43 percent said that law blogs were their go-to sources of legal news and information. The attorneys and law firms who are most active in the blogosphere are becoming the new thought leaders and have the system in place to be plugged in to what corporate clients want from legal service providers.
"The overlooked digital real estate provides an opportunity for the truly entrepreneurial firms to get exposure that might not have been possible even 10 years ago," Dayton writes.
Womble Carlyle’s blogs include:
- The North Carolina Appellate Blog, which recently was cited by the National Review as an in-depth source of information on the state’s judicial elections.
- The North Carolina Land Use Litigator, a blog on land use legal and business issues that matter to developers and to local governments in North Carolina.
- The Furniture Law Blog, the only blog to focus exclusively on legal and IP issues surrounding the home furnishings industry.
- Privacy and Data Protection, a comprehensive blog/e-newsletter that incorporates input from nearly 20 attorneys.
- And Boom, Bust & Recrimination. Womble Carlyle’s newest blog focuses on consumer finance regulatory, investigation and enforcement issues.
Click here for a full list of Womble Carlyle blogs, or to subscribe to any of our blogs via RSS feed.
"Blogging is just-in-time publishing. In the past, it took weeks for lawyers’ content, experience and viewpoints to move from concept to print. Today’s lawyers can communicate their thoughts and insights immediately. Those who do so gain first-to-market advantage, not to mention an uptick in their search-engine status," said Womble Carlyle Chief Client Development Officer Steve Bell, himself the author of The New Legal Normal Blog, a legal marketing blog.