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Womble Carlyle’s Steve Bell Discusses Evolving Legal Marketing Landscape at DRI Conference

November 19, 2010

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NEW YORK—Today’s corporate clients increasing expect their outside law firms to focus on client service, two-way communication, and, perhaps most of all, value for the dollar. Law firms that develop and market services that meet these changing client demands will have a competitive advantage over firms that continue to do business the same old way.
 
That was the message Womble Carlyle Chief Client Development Officer Steve Bell delivered at the DRI Best Practices for Law Firm Profitability Conference. Bell spoke on “Creating a Brand and Marketing Your Experience: Crucial Tips from a Pro.” His presentation addressed such topics as:
  • A history of legal marketing, and how Womble Carlyle built a successful brand;
  • How clients are now more receptive to two-way communication (such as via social media) rather than traditional, one-way advertising;
  • The myth of cross-selling—corporate clients hire attorneys, not law firms. Marketing efforts should focus more on individual attorney brand-building;
  • What is most important to buyers of legal services?
The conference took place Nov. 18th at New York City’s Sheraton New York Hotel & Towers.

 
DRI, the Voice of the Defense Bar, is the international organization of attorneys defending the interests of business and individuals in civil litigation. DRI provides numerous educational and informational resources to DRI members and offers many opportunities for liaison among defense trial lawyers, Corporate America, and state and local defense organizations.
 
Steve has more than 20 years of experience in professional services marketing and sales to a wide range of companies from entrepreneurial companies to major multinationals, principally in manufacturing and distribution, telecommunications, services, technology and hospitality. He is the author of The New Legal Normal Blog, a legal marketing blog.
 

This document is intended as an informational reminder and does not constitute legal advice. If you have any questions or would like to discuss a particular situation, please contact Womble Carlyle Sandridge & Rice, LLP. The purpose of this article is to provide general information about significant legal developments and should not be construed as legal advice on any specific facts and circumstances.