Advertising, Promotions and Sweepstakes

Our experienced legal team provides comprehensive legal advisory and compliance services for clients sponsoring or administering both Internet and in-store sweepstakes, contests, charitable tie-in promotions, employee incentive programs, rewards programs, premium giveaways, rebates, coupons, gift certificates and related marketing promotions. Our clients include advertising agencies and major consumer brands in a variety of industries. Capabilities include:

• Advising on opportunities, risks and compliance requirements related to the advertising and fulfillment of promotions
• Formulating promotion ideas that meet business needs
• Preparing and negotiating contracts with professional athletes, models, marketing services suppliers, co-sponsors and other promotional partners Advertising copy clearance
• Drafting sweepstakes and contest rules and program guidelines, including programs involving consumer-generated content, text-message ads, refer-a-friend, and direct mail
• Reviewing promotional advertising and marketing materials for legal compliance
• Reviewing promotions for trademarks, publicity and copyright issues
• Drafting and advising on affidavits of eligibility and publicity for contest and sweepstakes winners
• Providing specialized research and advice on advertising targeted to children, privacy laws, charitable tie-ins and promotions within regulated industries such as telecommunications, banking, dairy products, gasoline and alcohol

Our Team:
Our Advertising, Promotions and Sweepstakes Practice team includes several experienced promotions lawyers in several offices. The team is comprised of Carol Brani, Jennifer Collins, Richard Caira, Catherine Otto and Nadia Aram. Our team of professionals handles programs from manufacturers and retail companies either managing their own promotions or retaining marketing agencies to develop and administer promotions on their behalf. We also work with fulfillment companies that manage promotions for large retail manufacturers. We bring a depth of experience, resources and industry knowledge to efficiently address all of our clients’ legal needs.

If you are interested in learning more about how Womble Carlyle’s Advertising, Promotions and Sweepstakes Law Practice could assist you, please contact:

Carol Brani
Phone (919) 755-8139
Fax (919) 755-6752
Email