Advertising, Promotions and Sweepstakes

Our experienced Advertising, Promotions and Sweepstakes team provides comprehensive legal advisory and compliance services for clients sponsoring or administering both Internet and in-store sweepstakes, contests, gift card programs, reward programs, charitable tie-in promotions, employee incentive programs, premium giveaways, rebates, coupons, and related marketing promotions. Our clients include advertising agencies and major consumer brands in a variety of industries. Capabilities include:

  • Preparing and negotiating promotion and sponsorship agreements, contracts with professional athletes, models, marketing services suppliers, co-sponsors and other promotional partners
  • Advising on opportunities, risks and compliance requirements related to the advertising and fulfillment of promotions, loyalty programs, referral programs and use of social media
  • Formulating promotion and program ideas that meet business needs
  • Advertising copy clearance
  •  Drafting sweepstakes and contest rules and program guidelines, including programs involving user-generated content, text-message and Twitter components, Facebook fan pages, blogger networks, refer-a-friend programs, e-blasts and direct mail
  • Reviewing promotion overviews for trademark, publicity and copyright issues
  • Drafting and advising on affidavits of eligibility and publicity for contest and sweepstakes winners
  • Providing specialized research and advice on advertising targeted to children, privacy laws, charitable tie-ins and promotions within regulated industries such as telecommunications, banking, dairy products, gasoline and alcohol
Our Team:
Our Advertising, Promotions and Sweepstakes Practice team includes several experienced promotions lawyers in several offices. The team is comprised of Carol Brani, Jennifer Collins, Richard Caira, and Nadia Aram. Our team of professionals handles programs from manufacturers, retailers and promoters and distributors of consumer goods either managing their own promotions or retaining marketing agencies to develop and administer promotions on their behalf. We also work with fulfillment companies that manage promotions for large consumer goods companies, including packaged grocery products manufacturers. We bring a depth of experience, resources and industry knowledge to efficiently address all of our clients’ legal needs.