Obesity Litigation
The Obesity Litigation Industry Group at Womble Carlyle Sandridge & Rice has a strong litigation background with particular emphasis on product liability litigation. Their experience assists food manufacturers, beverage companies, restaurants and others in the food industry as they face the possibility of defending their products in court. They have an understanding of not only the legal issues facing these companies, but also the science and statistics behind obesity issues.
Attack underway: Are you ready?
Powerful special interests are teaming up to address the issue of obesity in America. Researchers, activists, the media and governments have taken up the cause. Observing, and perhaps driving, all of this is the Plaintiff's Tort Bar, which long ago organized its long-term attack, and which has already launched an initial wave of court battles. Suddenly, an industry that is the envy of the world -- America's food industry -- finds itself in the crosshairs. Are you ready?
First understand, then act.
Foodservice companies with great experience in marketing their products are now experiencing an attack that could turn their value proposition -- abundant, affordable, flavorful food -- into a weapon against them. Despite achieving success and recognition as upstanding corporate citizens over the years, the food industry now is being re-characterized as a "greedy" villain harming the public by serving too much food (and "bad, addictive" food, at that).
Two organizations with deep experience in strategic responses have focused their resources on the emerging obesity issue. The result is Obesity Threat Assessment, a 30-day program intended to help food companies understand in detail the threat, to outline a strategy, and to develop an implementation program.
Burson-Marsteller is an integrated strategic communications firm whose knowledge, strategic insights and innovative programs help drive and protect corporate and brand reputations for its clients. The firm provides clients with strategic thinking and program execution across a complete range of public relations, public affairs, advertising and other communications services.
Burson-Marsteller leads its industry in knowledge of and insights into the relationship between communications and the reputations of companies.
Womble Carlyle Sandridge & Rice, PLLC is a full-service business law firm ranked among the 100 leading firms in the country. The Firm's Product Liability Practice Group has litigated and coordinated cases in virtually every state, making its lawyers proficient in the various schemes of tort liability nationwide. Focusing on the effect of litigation on corporate clients beyond a single case,Womble Carlyle attorneys have acquired a deep understanding of the industries served by their clients as well as the tactics and strategies employed by their clients' opponents. The Firm is committed to offering counsel, guidance and strategy to its clients beyond the realm of the courtroom.
It's time to act.
If you would like to learn more about a strategic business approach to the impending challenges to the foodservice industry, please contact any of the individuals listed to the right.